Founded in 1949 by Adi Dassler in Germany, Adidas has grown into one of the world’s most recognized and respected names in athletic footwear, apparel, and accessories. Instantly identifiable by its iconic three-stripe logo, Adidas combines cutting-edge technology with sleek, modern design to support athletes of all levels—while also influencing global fashion trends. From the game-changing Boost™ midsole technology to high-profile collaborations with top designers, celebrities, and athletes, Adidas consistently leads the way in performance and style. Adidas’ product lineup spans across running, training, soccer, basketball, lifestyle, and more—always pushing the boundaries of innovation. The brand’s influence extends beyond sportswear into streetwear culture, making Adidas a favorite among sneakerheads and fashion-forward consumers alike. In addition to athletic excellence, Adidas is at the forefront of sustainability. The company has launched initiatives like using Parley Ocean Plastic®, expanding its recycled product lines, and working toward climate neutrality across its global operations. Adidas also champions community empowerment through programs focused on inclusivity, fitness, and environmental education. By merging performance, sustainability, and style, Adidas has positioned itself as a visionary brand that inspires people around the world to live actively, think consciously, and express themselves boldly.