Asics

Founded in 1949 in Kobe, Japan, ASICS—an acronym for the Latin phrase Anima Sana In Corpore Sano ("A Sound Mind in a Sound Body")—has grown into a globally respected leader in performance athletic footwear and apparel. Originally launched as Onitsuka Co., Ltd. by Kihachiro Onitsuka with a mission to support youth development through sports, ASICS quickly became known for its cutting-edge running shoes and unwavering commitment to comfort, quality, and athletic performance. ASICS has solidified its reputation with breakthrough innovations such as the GEL® cushioning system, FlyteFoam® technology, and the Impact Guidance System (IGS®)—all designed to optimize movement and reduce injury risk. Backed by years of biomechanical research from the ASICS Institute of Sport Science, the brand consistently delivers footwear that meets the evolving demands of both elite athletes and everyday runners. With a global footprint and a passion for wellness, ASICS has expanded into a full line of performance gear, training apparel, and accessories. In recent years, the brand has also taken a strong stance on sustainability, introducing eco-conscious products and initiatives to reduce its environmental impact. From marathon champions to fitness enthusiasts, ASICS inspires individuals around the world to strive for physical excellence and mental well-being through movement.